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How ProBlogger Makes Money (Case Study)

I have seen many bloggers being so crazy to Google AdSense. They always talk about Google AdSense and want to get approved their website from Google AdSense. But all the bloggers don’t get approved from Google AdSense due to various reasons.

There is no doubt that Google AdSensee is the best online ad network and many top brands are using Google AdSense to increase their revenue. But it is not the ultimate source of revenue for blogger. To make money without any Google ads is possible now. Because I have seen many bloggers making a lot of money from their blog without any Google ads. ProBlogger is one of them.

Here in this post, I am going to show you how ProBlogger makes money without any Google Ads.

Photo: ProBlogger.net

Although ProBlogger has not revealed exact income from their blog, but I’m sure that ProBlogger makes a lot of money without Google ads.

Here’s the list: How ProBlogger Makes Money

  • Affiliate Marketing

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

By promoting some of the products from ProBlogger, they receive a huge commission. In this way, affiliate marketing has been one of the great sources of revenue for ProBlogger.

Bluehost, Themeforest, StudioPress etc. are some of the companies that ProBlogger is running affiliate marketing.

How ProBlogger Makes Money

You can see the keyword overview of ProBlogger.net from the above screenshot from the Similar web. Their top performing keyword is “how to make money blogging” and Make Money Blogging post appears on the top of the Google search.

Prologger KeyWord Analysis: How ProBlogger Makes Money

Screenshot: how to make money blogging search overview

From the above screenshot from Google keyword planner, I can confirm you that there is 10k – 100k search worldwide on this keyword ‘how to make money blogging‘.

That post is really great and anyone who reads that post will get all the valuable information about how to make money blogging.

That post encourages to any reader to start a blog as soon as possible. And for a newbie, it would be difficult to start a blog as soon as possible without any resource but in that post, readers will find a post link about How to Start a Blog. So when the readers go to that post, readers will see some of the affiliated links such as Bluehost, Studio Press, ThemeForest etc. which are essential companies to start any blog.

Once the visitors click and purchase the hosting service from Bluehost and themes from ThemeForest, ProBlogger earns commissions.In this way, ProBlogger earns a lot of money through affiliate marketing.

Now estimate how much money ProBlogger earns money from Bluehost alone. Each affiliate marketer receives $65 commission per referral. Imagine there are around 500 new referrals per month, you can easily calculate how much money ProBlogger earn money from BluHost alone.

Having hosting service does not complete blogging business, what to need next is front-end template, i.e. theme in a language of WordPress. ThemeForest is the best marketplace for any kinds of WordPress themes. From the affiliate link on ProBlogger, I believe that ProBlogger earns some of the money from ThemeForest as well.

Similarly, studiopress is another theme provider that ProBlogger is referring to new bloggers. Studiopress is a well-known WordPress theme provider for the bloggers and all the themes are based on Genesis Framework. Studiopress is really loved by more than 1,00,000+ bloggers worldwide. I think ProBlogger refers more new customers to Studiopress than TheemeForest because of Studiopress’s great theme for bloggers.

In this way, ProBlogger earns a lot of money through affiliate marketing.

I have seen many bloggers selling Ebook.  And the ProBlogger can’t be exceptional in this case. So, if you want to take your blog to the next level, you can’t ignore some of the ebooks published by ProBlogger. In addition to the daily blog tips that ProBlogger provides, ProBlogger has also produced six great ebooks.

But are they really worthy to buy? Are the visitors buying these ebooks?

Of course, many visitors are buying these ebooks. Because the title of these ebooks encourages everyone to buy.

Ebook like ProBlogger’s Guide to Your First Week of Blogging helps new bloggers who are in the first weeks of their blogging to get started on the right foot. Bloggers who are starting out quickly discover that there’s a lot more to do on their new blog. This ebook helps to any new blogger to come up with the new content idea along with a long-term strategy for their blog.

This eBook is jam-packed with practical activities and exercises to do in the first week to make sure your blog is heading in the right direction. Broken down into 7 days there are actually a total of 32 achievable tasks that will not only get a blog going but that will help blogger develop the skills they need to achieve their potential as a blogger.

Another ebook of the title 31 Days to Build a Better Blog helps you help you revitalize your blog by giving you 31 tasks. If you have big dreams for your blog but have been putting improving it in the ‘one-day’ basket – you’re not alone.

And the other books such as Blogging for Your Business, How to Do More with Less, Copywriting Scorecard for Bloggers and The Blogger’s Guide to Online Marketing are really worthy to buy. And these ebooks will help to any blogger to the next level.

The job board is another income stream of ProBlogger. ProBloger’s job board is one of the trusted job board. Many companies and marketers are using ProBlogger’s job board in hiring best writers.

I frequently visit ProBlogger’s job board to see the types of job. For each job post, ProBlogger receives $70 and will remain that job post for about 30 days. ProBlogger’s job board has been one great place to find the right and best candidate for their organization.

Neil Patel had written a great article on how KISSmetrics Grew to 793,858 Visitors a Month by Using ProBlogger’s job board.

ProBlogger frequently organizes events to help the blogger to grow their blogging business to the next level. Some of the events are free but many of the events are not free.  So events have been another stream of revenue of ProBlogger.

When people know that there is Darren Rowse on the event, no one wants to miss that event. ProBlogger frequently organizes events where ProBlogger invites many popular faces such as Brian Fanzo, Emilie Wapnick, Daniel Flynn, Dan Norris, Natalie Sisson etc.

Because of such popular faces, each event has got full audiences.

In this way, organizing great events, ProBloggers makes moeny.

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